A woman is preparing a meal in a modern kitchen. She is cracking eggs into a blue bowl on the countertop. The kitchen has various cooking utensils, a bowl of oranges, and decorative plants.

+ Care for the heart of the home

+ Care for the heart of the home 

CREATIVE DIRECTOR • BRAND DEVELOPMENT

Distinct brands inspired by the moments that bring people together

The challenge was to create a collection of intentionally distinct visual brands, each with its own personality and audience, while still making them feel part of the same world. Rather than relying on a shared design system, they were connected through a common sense of care for the home, the stories behind the objects, and the character of Cape May—building cohesion through feeling, place, and connection.

MORNING RITUALS

CAPE MAY ROASTERS

Cape May Roasters is a coffee brand inspired by peaceful mornings and the rhythms of coastal life. The visual language balances nostalgia with modern simplicity

Image featuring various coffee-related items and promotional materials. Central is a black-and-white photo of a surfer riding a wave, with a caption about saltwater and coffee. Promotional packaging for Cape May Surfer coffee, including a brown paper bag and a postcard with a surfing scene. Other items include small cards with coffee collection prompts, a stamp, and a pen. The overall design conveys a beach and surfing theme with a focus on coffee.
A rooster standing among fallen leaves outside near a white wooden fence. Three panels promoting Cape May coffee collection, featuring a bag of breakfast blend coffee, a coffee cup, and text about coffee.
A glass jar tipped over with coffee beans spilled on a white surface, with green plant leaves in the background and a black and white surf-themed graphic featuring a surfer riding a wave on the right side.
Close-up of a coffee grinder filled with roasted coffee beans on a black surface, next to a stylized starfish illustration.
Two cups of coffee with foamy latte art, surrounded by purple lilac flowers.
Brown paper coffee bags with a black surfer graphic and text reading "Cape May surfer" on a wooden shelf.
A brown bag of Cape May House Blend coffee with a starfish graphic and flavor notes, next to a sign on a wooden shelf indicating 'WE HAVE SMELLING JARS'. 
SEASONAL TRADITIONS

BEACH PLUM

Produced seasonally in small batches, the Beach Plum collection celebrates a fleeting harvest with a packaging system defined by bold contrast and timeless simplicity.

Bottles of peach-colored sauce or dressing with black caps, labels reading 'Beach Plum Jamt' and 'Vinaigrette', on a wooden surface, with shelves in the background.
Label of Beach Plum jelly with information about its origin, ingredients, nutrition facts, and barcode. 
CAPE MAY LIVING

COASTAL EMBERS

Created with a clean and modern sensibility, Coastal Embers pairs fresh fragrances with timeless design to bring warmth and atmosphere to the home.

Logo for Coastal Embers, the coastal collection, featuring black text and gold geometric accents.
A close-up of tropical fruits including pineapple, coconut, and a yellow melon, all arranged on a white surface with green palm leaves in the background.
Vase with pink and white flowers, black candle jar, and decorative tray on a dark surface.
Three frosted glass candles with wooden lids placed on sandy ground with shells, with dune grass and overcast sky in the background. 
STEEPED IN COMFORT

CAPE MAY HISTORIC TEA COLLECTION

Inspired by Cape May's historic landmarks, the collection pairs distinctive blends with hand-painted illustrations that celebrate the town's enduring characters.

Packaging for herbal tea featuring a drawing of a historic church and text indicating it is cinnamon apple with chamomile flavor, made with apple bits and cinnamon, in a 2 oz package.
A beach scene with a shipwreck partially submerged in the ocean under cloudy skies, and text overlaid indicating it is part of the Cape May Historic Collection, featuring a sunken ship circa 1920, and an illustration of a shipwreck with the title 'Green Tea' and an advertisement for almond cookies with a description of almond coconut flavor.
A beach scene with a shipwreck partially submerged in the ocean under cloudy skies, and text overlaid indicating it is part of the Cape May Historic Collection, featuring a sunken ship circa 1920, and an illustration of a shipwreck with the title 'Green Tea' and an advertisement for almond cookies with a description of almond coconut flavor.
A split image featuring a photograph of the Lotus Temple in India on the left and a graphic design advertisement for Black Tea from Cape May, NJ on the right. The ad includes a line drawing of an elephant with a decorative howdah on its back, and text indicating the tea is full leaf, mildly malty, and brought by Love the Cook, with a note about loose teas.
A split image featuring a photograph of the Lotus Temple in India on the left and a graphic design advertisement for Black Tea from Cape May, NJ on the right. The ad includes a line drawing of an elephant with a decorative howdah on its back, and text indicating the tea is full leaf, mildly malty, and brought by Love the Cook, with a note about loose teas.
Bags of herbal tea on a wooden shelf, labeled with different flavors and illustrations of buildings.

“We've seen a significant increase in sales and an overwhelmingly positive response from our existing customers.

Stephanie has become a key player in developing our brands. She has created a collection of packaging that allows each product to stand out individually while fitting into a cohesive collection. She has a special ability to infuse personality and characteristics you want to define your brand. 

In addition to all of her creative talents, she is fast to respond. Anyone lucky enough to work with Stephanie should not only feel confident in her abilities but also excited for the opportunity.”

— Christine Cassidy, Love the Cook

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