+ Care for the heart of the home
+ Care for the heart of the home
CREATIVE DIRECTOR • BRAND DEVELOPMENTDistinct brands inspired by the moments that bring people together
The challenge was to create a collection of intentionally distinct visual brands, each with its own personality and audience, while still making them feel part of the same world. Rather than relying on a shared design system, they were connected through a common sense of care for the home, the stories behind the objects, and the character of Cape May—building cohesion through feeling, place, and connection.
MORNING RITUALSCAPE MAY ROASTERS
Cape May Roasters is a coffee brand inspired by peaceful mornings and the rhythms of coastal life. The visual language balances nostalgia with modern simplicity
SEASONAL TRADITIONSBEACH PLUM
Produced seasonally in small batches, the Beach Plum collection celebrates a fleeting harvest with a packaging system defined by bold contrast and timeless simplicity.
CAPE MAY LIVINGCOASTAL EMBERS
Created with a clean and modern sensibility, Coastal Embers pairs fresh fragrances with timeless design to bring warmth and atmosphere to the home.
STEEPED IN COMFORTCAPE MAY HISTORIC TEA COLLECTION
Inspired by Cape May's historic landmarks, the collection pairs distinctive blends with hand-painted illustrations that celebrate the town's enduring characters.
“We've seen a significant increase in sales and an overwhelmingly positive response from our existing customers.
Stephanie has become a key player in developing our brands. She has created a collection of packaging that allows each product to stand out individually while fitting into a cohesive collection. She has a special ability to infuse personality and characteristics you want to define your brand.
In addition to all of her creative talents, she is fast to respond. Anyone lucky enough to work with Stephanie should not only feel confident in her abilities but also excited for the opportunity.”
— Christine Cassidy, Love the Cook