+ Reimagining the Future of Ballet

+ Reimagining the Future of Ballet 

SENIOR GRAPHIC DESIGNER • BRAND SYSTEMS AND AUDIENCE ENGAGEMENT

artistry built on presence, MOVEMENT, and connection

The challenge was to help evolve a respected ballet institution for a broader, more contemporary audience without losing its artistic credibility. Working closely with the internal marketing team and external agency partners, I helped extend and apply a flexible brand system across performance campaigns, special events, education, and donor engagement.

BRAND SYSTEM

a contemporary brand system for the future of ballet

A flexible platform connecting institutional positioning, audience engagement, performance campaigns, education, and donor communications.

  • Miami City Ballet reframes ballet as a contemporary cultural experience—human, emotionally present, and rooted in connection.

    This is ballet that is felt, not simply observed.

  • Rooted in Miami's energy and cultural diversity, Miami City Ballet sought to make ballet feel immediate, approachable, and relevant to a new generation.

    By extending the experience beyond the stage, the brand encourages audiences to connect with, participate in, and support the art form.

  • The brand balances discipline and beauty with warmth, openness, and expression. Inspired by Miami’s light, movement, and cultural vibrancy, the experience feels contemporary, approachable, and emotionally present.

    The direction shifts ballet from something formal and distant into something felt, shared, and alive. For audiences, it becomes a collective cultural experience. For students, it becomes a pathway to confidence, creativity, and growth.

  • Monochrome imagery and restrained typography ground the brand in ballet’s heritage, while expressive photography and color bring in Miami’s light, movement, and cultural energy.

    The core palette creates consistency for the company, while performance-specific color worlds flex by ballet to reflect each work’s history, mood, and choreography.

    Together, the system feels classical but alive — contemporary, expressive, and emotionally present.

PERFORMANCE CAMPAIGNS AND TOURING

DRIVING PERFORMANCE THROUGH DISTINCT CAMPAIGNS

Each production was shaped by the visual traditions of its original choreography and costume design, blending classical references with contemporary typography and imagery to create a distinct campaign for every performance.

SPECIAL EVENT IDENTITY

WHERE BALLET MEETS CONTEMPORARY CULTURE

For the world premiere of Heatscape and the 30th anniversary gala, Miami City Ballet partnered with Shepard Fairey to create a limited-edition invitation suite inspired by street art and contemporary culture.

EDUCATION AND OUTREACH

MAKING BALLET MORE ACCESSIBLE

A warmer, more approachable visual language helped invite students and families into the art form without diminishing its sophistication.

DONOR EXPERIENCE

DESIGNING A PREMIUM PATRON EXPERIENCE

To celebrate the 30th anniversary, we created a premium donor program for supporters contributing $30K+, featuring exclusive access, behind-the-scenes experiences, and insider communications for Miami City Ballet's most dedicated patrons.

“I’ve never met a creative that understands the nuances of strategy, audience, user experience, and media to this extent.

Starting with a light brief or discussion, Stephanie has the skills to produce outcomes that could be considered final versions with her first draft and all resulting performance metrics back that up.

Her versatility, good taste, sense of art, and drive for excellence gave me confidence that there isn’t a single project on earth that she wouldn’t be the right person for. She’s also pleasant to work with and was often the best part of everyone’s day. Don’t look any further - you won’t find any better.”

— Jermaine Pequese, Director, Content Marketing, Billtrust

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